Playbooks
Step-by-step guides for outbound that works.
Goal-oriented playbooks for the moments that actually move the needle: launching a campaign that lands, recovering an account that wobbles, triaging a funnel that has gone quiet. Written by the team building Funkel.
Build a signal mix that fits your business
How to pick the right three of thirteen LinkedIn intent signals for your stage, category, and team. Decision framework plus four worked recipes.
Open playbook →How to recover a flagged LinkedIn account
A practical 7-step playbook for what to do when LinkedIn restricts or warns your account. Pause, rest, ramp back without re-tripping the filter.
Open playbook →Launch a competitor-pain campaign in 30 minutes
Find buyers actively complaining about your competitor on LinkedIn and open the conversation while the moment is still warm. The exact 30-minute setup.
Open playbook →Run outbound with one founder LinkedIn account
A solo-operator playbook for running quiet, signal-based outbound from a single founder account. The caps, the cadence, and when adding a second sender finally pays.
Open playbook →Switch from agency outbound to in-house in 14 days
A day-by-day plan for moving off a lead-gen agency without dropping pipeline. What to inventory, what to launch first, and how to have the cancellation conversation.
Open playbook →Why aren't leads reaching me? a triage playbook
Four symptoms, four causes, four fixes. How to read the rejection breakdown panel and unstick the discovery pipeline when the funnel runs dry.
Open playbook →Write a follow-up sequence that doesn't sound desperate
The 3-step shape that converts after a connection accept: opener cites the signal, value drop, soft exit. Two worked examples and four anti-patterns.
Open playbook →Your first 30 days of LinkedIn outbound
A week-by-week plan for someone new to outbound: setup, calibration, first sends, review, scale. What to measure, what to ignore.
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