Playbooks
Step-by-step guides for outbound that works.
Goal-oriented playbooks for the moments that actually move the needle: launching a campaign that lands, recovering an account that wobbles, triaging a funnel that has gone quiet. Written by the team building Funkel.
Build a signal mix that fits your business
How to pick the right LinkedIn intent signal mix for your stage, category, and team. Decision framework plus four worked recipes.
Open playbook →Follow-up sequences that don't sound desperate
The 3-step shape that converts after a connection accept: opener cites the signal, value drop, soft exit. Two worked examples and four anti-patterns.
Open playbook →How to recover a flagged LinkedIn account
A practical 7-step playbook for what to do when LinkedIn restricts or warns your account. Pause, rest, ramp back without re-tripping the filter.
Open playbook →Launch a competitor-pain campaign
Find buyers actively complaining about your competitor on LinkedIn and open the conversation while the moment is still warm. The exact 30-minute setup.
Open playbook →Run outbound with one founder LinkedIn account
A solo-operator playbook for running quiet, signal-based outbound from a single founder account. The caps, the cadence, and when adding a second sender finally pays.
Open playbook →Switch from agency outbound to in-house in 14 days
A day-by-day plan for moving off a lead-gen agency without dropping pipeline. What to inventory, what to launch first, and how to have the cancellation conversation.
Open playbook →Why aren't leads reaching me? a triage playbook
Four symptoms, four causes, four fixes. How to read the rejection breakdown panel and unstick the discovery pipeline when the funnel runs dry.
Open playbook →Your first 30 days of LinkedIn outbound
A week-by-week plan for someone new to outbound: setup, calibration, first sends, review, scale. What to measure, what to ignore.
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