Launch your first campaign
Pick signals, write the first message, set a daily limit, hit start.
Once you have at least one connected sender and one agent, you can launch a campaign. A campaign is the workflow that turns discovered leads into conversations: connection requests, follow-ups, and replies, all on a schedule you control.
1. Open the campaigns page
From the app dashboard, open Campaigns and click + New Campaign. Give it a name that describes the outreach (e.g. Founders posting about Outreach) and assign it to one of your agents.
2. Pick a sender
Under Sender, choose which connected LinkedIn account will run this campaign. Each campaign is sent from one account, but you can run different campaigns from different senders in parallel.
3. Build the workflow
Most campaigns start with three steps:
- Invite: a connection request, optional note.
- Message: a follow-up sent after the invite is accepted.
- Follow-up: a soft check-in a few days later.
For each step you choose AI-personalized (Funkel drafts each message from the lead’s signal) or Manual (one template for everyone). See Manual vs AI-personalized messages for the trade-offs.
4. Set the schedule
In Settings, pick the days and hours the campaign is allowed to send. Set per-campaign daily limits if you want this campaign to use less than the sender’s full budget. Decide whether new leads auto-approve into the campaign or wait in a review queue.
5. Start
Click Start campaign. The status moves from draft to active, and Funkel begins scheduling actions for any leads the agent has already found.