Understand the Funkel loop: signals → score → draft → send
How agents discover leads, how scoring works, and where you stay in the loop.
Funkel runs the same loop forever in the background: signals → score → draft → send. Once you understand each step, the rest of the product is just controls over it.
Signals
An agent watches for specific behaviors on LinkedIn: a job change in your ICP, a post mentioning a competitor, a follow event, a profile viewing your company. You pick which signals matter; the agent ignores the rest.
Score
When a person trips a signal, Funkel scores them against your ICP. Titles, industry, company size, and geography all contribute. A high score means the lead matches your buyer profile and a real signal fired, that’s the “gleam.”
Draft
For high-scoring leads, Funkel drafts a connection note (or message) that cites the actual signal, “saw you joined Acme as Head of GTM last week”, instead of a generic opener. Drafts go into the campaign you’ve assigned the agent to.
Send
The campaign schedules the action against your sender’s daily budget. Funkel paces sends to keep your account safe (see Daily limits and account safety) and stops follow-ups the moment the lead replies.
Where you stay in the loop
- Review mode: approve each lead before it enters the campaign.
- Manual messages: write one template instead of letting Funkel draft.
- Inbox: jump in to reply, hand off to a calendar link, or close the conversation.
- Reject: remove a discovered lead before it’s contacted.
The default is autopilot. Funkel discovers, drafts, and sends. Tighten the controls when you want a human in the loop.