Understand the Funkel loop: signals → qualify → route → send
How agents discover leads, how scoring works, and where you stay in the loop.
Funkel runs the same loop forever in the background: signals → qualify → route → send. Once you understand each step, the rest of the product is just controls over it.
Signals
An agent watches for specific behaviors on LinkedIn: a job change in your buyer profile, a post mentioning a competitor, a follow event, a profile viewing your company. You pick which signals matter; the agent ignores the rest.
Score
When a person trips a signal, Funkel scores them against your buyer profile. Titles, industry, company size, and geography all contribute. A high score means the lead matches your buyer profile and a real signal fired. That is the moment Funkel uses to choose the right outreach path.
Route
For high-scoring leads, Funkel moves the person into the campaign workflow you assigned to the agent. The signal stays attached, so each LinkedIn, X, or email step has the context it needs instead of becoming a generic sequence.
Send
The campaign schedules the action against your sender’s daily budget. Funkel paces sends to keep your account safe (see Daily limits and account safety) and stops follow-ups the moment the lead replies.
Where you stay in the loop
- Review mode: approve each lead before it enters the campaign.
- Manual messages: write one template instead of letting Funkel draft.
- Inbox: jump in to reply, hand off to a calendar link, or close the conversation.
- Reject: remove a discovered lead before it’s contacted.
The default is automatic sending. Funkel discovers, drafts, and sends. Tighten the controls when you want a human in the loop.