What is an agent?
Each agent is an autonomous lead finder with its own ICP, signals, and target list.
An agent is an autonomous lead finder. It watches LinkedIn for the signals you pick, scores everyone it finds against an ICP, and adds the best matches to one of your lead lists. Each agent is independent: its own ICP, its own signals, its own list.
Why two agents per app, by default
Most products have at least two distinct buyer profiles worth outbounding to, for example, VPs of Sales at Series-B SaaS and Founders posting about competitor pain. Splitting them across two agents lets each have its own ICP, its own signal set, and its own message tone, without compromising either.
Agent types
- Signal Agent, watches a defined ICP for live signals (job changes, content engagement, competitor mentions). Available today.
- Lookalike Agent, finds new leads who look like your best existing customers. Coming soon.
What each agent owns
- ICP filters: titles, industries, company sizes, locations.
- Signal toggles: which behaviors count as a buying signal.
- Lead list: the destination for everyone the agent finds.
- Activity log: what the agent did and when.
What agents don’t do
Agents discover and score leads, they don’t reach out. Outreach happens in campaigns, which you assign to an agent. The split keeps discovery and outreach independent: you can pause one campaign while the agent keeps growing the list, or run two campaigns from the same agent on different schedules.