Turning signals on and off
Job changes, competitor-pain posts, profile views, pick what counts.
Signals are the events Funkel watches for to decide a lead is worth reaching out to. Each agent has its own signal mix, turning signals on and off is how you tune what your agent considers a “gleam.”
Where to toggle
Open the agent and click Signals. You’ll see the full list of available signals with a toggle for each.
Signal categories
- Job changes, new role, new company, promotion. Strong signal: the buyer is in a new context and likely re-evaluating tools.
- Content signals, posts about a topic relevant to your product, posts engaging with a competitor, content about pain points your product solves.
- Profile signals, they viewed your founder’s profile, they followed your company page.
- Network signals, they connected with someone in your customer base.
How to tune the mix
Start with all signals on for the first week. Watch which signals produce leads who actually reply. The signal driving replies stays on; the signal that’s producing volume but not replies gets turned off.
One signal at a time vs many
Running every signal at once finds more leads but at lower average intent. Running fewer signals finds fewer but warmer leads. Most Funkel users land somewhere in the middle: three to five strong signals per agent.
Don’t overlap signals across agents
If two agents run the same signal in the same app, they can pick up the same lead and it’ll be reached out to twice. Use signal mix to keep agents distinct, e.g. one agent on job changes, another on content engagement.